Building your email contact list is a very important segment of your marketing portfolio. There are many ways that you can go about this and depending on the type of business you have, some ways may be better than others. Utilizing information resources like those that can be found at wwchamber.com is a good starting point.
The one thing that you want to do is to build your credibility when it comes to your email marketing. You want to utilize those that have already signed up to your contact list to share with others what you have to offer. You can do this through adding social sharing buttons and email to friends buttons to the content that you are currently sending out.
One of the best ways and probably the most common ways that many business owners go about building their email contact list is by giving away something. Something that is of value and going to be useful to the recipient is the drawing factor to get them to sign up to your list. It doesn’t have to be something that is expensive but it needs to be something that is going to be important and enough that a viewer is willing to give their name and email address in order to receive the gift. It could be a podcast or a e-book, or even a report.
Some will use contests to build their attraction to email contact sign-ups while others will set up subscriptions. Another way and really one that has to be implemented no matter what method you are going to use is to use the right platforms to get to your target market that you want to sign up. Among these is going to be the social media platforms which are highly important for getting the word out about your business, and building a trust and loyalty to the point where they want to hear more about what you have to offer and allow you to keep in contact with them.