It is not uncommon for many new online business owners to get so wrapped up with running promotions that they don’t place enough focus on the seasons. Or, when they do they tend to leave it too late to make the changes they need in order to gain good exposure. What is important is that the seasonal promotions are done early enough that you can get them well placed in the indexing required for your website.
This is all going to depend on the type of promotions that you are running. If you are running ads then it’s a different approach because the exposure depending on what platform you are using is much quicker. If you are running the promotions off your website this is where you have to watch your planning carefully. It takes a lot longer to get your promo content indexed high enough that its going to bring you’re the desired results.
Preparing promotional material that is season orientated cannot be released too early otherwise it turns people away from it. A prime example, is the Christmas season where some new business owners want to do so well during this time they begin advertising too early and then the material loses its impact.
The best way to get used to running your season’s promotions is to watch closely what the big businesses do. Have all of your material prepared well ahead of time but don’t start releasing it until you see others within your industry do so.
Also, take the time to review your previous campaigns and determine what worked well and what didn’t. This is a prime time to learn from your previous mistakes. You also want to make sure that your new material is fresh and you are not running the same thing season after season.